I don’t know if I’ve made this clear or not, but I hate sports and I hate rap music. But I love clever TV commercials. Matter of fact, I love clever commercials period…radio, print, whatever. But TV is the very best. I should have a different career. I love advertising.
I’ve only ever found one other person who shared this sort of weird passion I have for fun TV commercials. It was when I lived in New Orleans, which probably goes a long way toward explaining it all. New Orleans as a city is probably pretty depressed right now, but it used to be more lively and sarcastic than it is now.
So while in New Orleans, I saw the very best car commerials ever, under the heading “Need a Car?” One of the ads showed a guy putting his sports car through one of those automated car washes, but the equipment goes haywire and starts breaking the windows. Need a car? Another showed an elderly couple unable to find their car in a vast parking lot. Let’s just buy a new one. I can totally relate to that last example. I refer to it as “autoamnesia”–the inability to remember where you parked your car.
So Will.I.Am did this great ad for Pepsi. I’m guessing that true rap fans think he sold out. I think he did a good deed. “May your hands always be busy, may your feet always be swift. May you have a strong foundation when the winds of changes shift. May your heart always be joyful, may your song always be sung, and may you stay….forever young.”